About Us

OTION CONSULTING, INC. stands at the pinnacle of holistic business solutions. We are a pioneering consulting firm that partners with an elite group of Pasadena Art Center alumni designers, Otion Construction, LLC, and a dedicated team specializing in eCommerce, digital marketing advertising, packaging, interior design, and branding. Our forte lies in our extensive involvement with the franchise development sector, where we proudly hold the reins for 28 US master franchise Korean brands.

Our Legacy

Over the years, our commitment to excellence has allowed us to collaborate on numerous groundbreaking projects, some of which include:

- Launching the branding for global giants like Google Driving Rehab DRCE and Golden Elements Group.

- Partnering with renowned brands in diverse sectors from Hyundai's new ideations, Audi's auto innovations to a myriad of hospitality and F&B ventures.

- Leading construction and project management initiatives in collaboration with Costco, Hyundai, Target, Walmart, and more.

- Channeling our expertise in the digital sphere, having participated in teams of Critical Mass, an OMNICOM digital marketing agency. We've been an instrumental part of campaigns for eminent brands like NISSAN, Mercedes-Benz, Adidas, NASA, and many others.

- In recent years, we've ventured into new terrains, founding the Café Bora Master franchise, launching interior design initiatives for Boba Time, Waba Grill, Bank of Hope, and driving the rebranding & new brand development for international franchises like Tutti Frutti.

Our dedication extends beyond borders, as we delve into identity development, marketing, character creation, and localizing efforts not just in the USA but also in global hubs like Paris, Thailand, and Dubai.

At OTION CONSULTING, INC., we believe in transforming visions into tangible successes. Through the lens of innovation, expertise, and unwavering commitment, we aim to shape the future of businesses, one project at a time.

Branding Projects

  • Google Driving Rehab DRCE branding

  • Boba franchise branding + hospital + market GC project

  • 7 government contracts owned by projects

  • Golden Elements Group branding (Spain, Czech, Dubai)

  • POS global connect, KOTRA pitch team

  • New Izakaya in (Manhattan, Soho, East Village, NJ, DC)

  • US cuisine streaming website

  • KRAZE BURGERS express & diners - rebranding + in-house design team work

  • Spa World - rebranding + in-house design team work

  • Hyundai new ideation

  • Audi auto blackbox rework

  • Three deli renovations in DC

  • iSpa rebranding

  • Rice & Noodle rebranding

  • TONYMOLY

  • 5 Gom shabu shabu

  • Meredian Market & Wine

  • Hyundai manual project

Construction & Project Management

Regions: VA, DC, NJ, NY, LA Clients Include:

Costco, GNC, Hyundai, Target, Walmart, Fishbach, Entech, Oreo, Lotte, Kyochon Chicken, H-mart, Global Foods, Hanaro Foods, Missha, Tomo Izakaya, Ha-sun-jung, Bonchon Chicken, BCD Tofu, Mr.Pizza, Market Basket-Pentagon building, Ice Berry, Manchester Bagel, Piccomolo, Ultimate Chicken Bistro, Ginza of Tokyo-Japanese Hibachi, Beauti Mobile, Waba Grill, Tonymoly, Paris Bauguette, Snow White Dessert World, Golden Pouch, Fillin Ice cram bar HQ, Sul & Beans HQ, SomiSomi Ice Cream HQ, SALT & FRIES HQ, Square Mixx HQ, Tutti Frutti USA HQ, CAFFE BENE HQ

Dr. Car wash, Grand Motors, Virginia Tech, Booz Allen, National Airport, Johns Hopkins, Dulles Airport, Westin Dulles Corner, World Bank in DC, NFL Association Building, Crystal Square 5, Georgetown University, Tysons II, H-mart (all VA stores), Global Foods (all 6 chains in VA.) LA Mart, Arianna Hair Salon, Hanaro Foods, Square Mixx, Brown Donkatsu, Coffee Bean DTLA.

Marketing Projects

  • Collaborated with multidisciplinary teams at Critical Mass, an OMNICOM digital marketing agency.

  • Areas of expertise: Concept development, user experiences, interactive prototypes, info architecture, marketing campaigns, and more.

  • Accounts handled include NISSAN, INFNITI, Mercedes-Benz, Hewlett-Packard, and many more.

  • Cafe Bora Master franchise (Founder) - expanded to Canada, CA, GA, and more.

  • Tinbread (Founder)

  • Boba time, Waba Grill, Bank of Hope - interior design

  • Kimbab Paradise MF partner development (Co-founder)

  • Poke Bar, Katsu Bar - branding and franchise development consulting

  • Tutti Frutti - rebranding & new brand development

  • Pan holic - various locations

  • Bang Bang Katsu in GA

  • Square Mixx LA Inc. - consulting team, California marketplace building as of July 2017.

  • Coffee Bean DTLA - Children's hospital project management & construction.

  • TUTTI FRUTTI USA HQ - rebranding & construction as of July 2018.

  • CAFE BORA, Brown Donkatsu - HQ branding & development

  • HAKKASAN GROUP - brand development

  • Dos Lagos, Stanford Plaza malls - branding & development

  • Las Vegas 200k SF development, Koreatown plaza, Mama Lion 6th: 3450 6th st. apartment

  • Designs & concept for motels, apartments, residential & commercial buildings

  • Rental management & investment: 150+ units / 350+ rooms

  • Brand Guideline for YOSH global in NASDAQ: Identity development, interior, marketing, character development, and localizing in the USA, Paris, Thailand, and Dubai.